Marketing Certifications + Memberships

Google Analytics and Adwords Certification

MB is proud to be one of two companies in Ottawa to have achieved Google AdWords Certified Partner status. As an official Google Certified AdWords Partner, MB has distinguished itself as one of Ottawa's top-tier providers of Google AdWords account and campaign management.

With this certification, MB also qualifies for exclusive technical support, training events, incentives, and coupons. For our clients, this means having the support and expertise of Google, the world's largest search engine, just a phone call away.

In addition to our Partner certification, members of the MB team have also achieved multiple basic and advanced individual Google certifications in Google Analytics and Google AdWords  competencies.

SEMPO Platinum SEO Certification 

SEMPO (Search Engine Marketing Professional Organization) is the world's foremost organization for search engine marketing excellence. MB is the only Ottawa marketing firm to achieve this high-level Seach Engine optimization (SEO) certification.

To earn this accreditation, our Senior Web Marketing Manager Dave Delage completed several weeks of high-level study and successfully exceeded the required 75% mark or above on all tests. The training featured technical aspects of Seach Engine Optimization, such as keyword research and propersearch engine friendly website navigation, as well as the marketing and advertising aspects of SEO, such as how to optimize websites for keywords that will generate inquiries on Google. Since Dave achieved his SEMPO certification, Senior Project Manager Caitlin Hines, Web Marketing Coordinator Andrew Butts, and New Media Writer + PR Specialist Darcy Knoll have all achieved their SEMPO certification.

What does this mean for our clients?  They are consistently seeing improvement in their online lead generation and web traffic. Simple translation: our clients are growing.

Memberships

Web Analytics Association Membership

As a member of the World Web Analytics Association, our web marketing and advertising team receives insider info into the world of web analytics. We're part of a worldwide community of web marketing professionals who share the latest in web analytics trends and news. We have priority access to webinars and seminars in the web analytics field; knowledge that we implement into the Google Analytics reports [BROKEN LINK] we regularly produce for our clients.

One of the main benefits of the Internet is the sheer amount of metrics it provides. Every internet marketing campaign should be closely monitored and our membership with the World Web Analytics Association ensures that MB is able to provide the best metrics and web marketing strategies possible. With an Internet marketing campaign, you will see monthly reporting and have access to the information that is growing your business. This information will help guide your website's growth as we learn who is visiting, where they are going on your website, and how long they are there for.

SEMPO Canada

In March 2011, Marketing Breakthroughs became a full corporate member of the Search Engine Marketing Professional Organization (SEMPO) Canadian division. As a member of this organization, the world leader in search engine marketing, MB has exclusive access to SEMPO's wealth of industry resources along with the opportunity to stay on top of all the latest developments in search engine marketing techniques across North America.

Our membership with SEMPO Canada ensures that our staff members continue to update their training and provide our clients with expert advice and successful online marketing strategies.

Canadian Marketing Association Membership

Our CEO and Creative Director, Steve Klein, is a member of the local Ottawa chapter of the Canadian Marketing Association (CMA). This association provides its members with business development, networking, and marketing skills and education opportunities. Its logo has come to be recognized as a symbol of ethical, strategic marketing across Canada.

Women's Business Network

Senior Project Manager Caitlin Hines has been a member of the Ottawa Chapter of the Women's Business Network (WBN) since August 2010. The WBN is the capital region's most sought-after and respected forum where businesswomen of diverse backgrounds openly connect and network. Caitlin is the chair of the membership committee, a position she has held since she joined the Ottawa WBN.

Nepean Chamber of Commerce

Our Ottawa event coordinator, Melinda Hudson, has been an active member of the Nepean Chamber of Commerce since September 2010. As Marketing Breakthroughs is located in the neighbourhood of Nepean in Ottawa, it is fitting that we are members of the Nepean Chamber, whose mission is to promote, develop, and protect the business and free enterprise environment. Melinda has been an active member of the event committee for the Chamber since February 2011.

Ottawa Web Marketing Club

In 2009, Marketing Breakthroughs addressed a major challenge in the Ottawa business community. Although web marketing is an integral part of business, our city lacked an organization where members could meet, learn more about marketing and advertsiging on the web and network with industry experts whose only focus was web marketing. Along with our web-marketing partner, Envision Online, MB founded the Ottawa Web Marketing Club. The Ottawa Web Marketing Club was also an opportunity for MB to expand our events division. The WMC hosted two highly informative events in Ottawa in 2010 featuring "Winning the War on Google" with Rebecca Lieb and "How to Successfully Market Your Business Online" featuring Paul Cheney.

For more information, please don't hesitate to contact us now or call 613-721-3335.